Top B2B Content Marketing Trends to Watch in 2025
Simran Kataria
Read more
Introduction
Welcome to the ultimate Webflow SEO guide for 2024! Whether you're a designer, developer, or business owner, SEO is crucial to getting your website noticed. This guide will help you optimize your Webflow website to rank on the first page of Google, covering technical SEO, keyword research, and everything in between. SEO can be overwhelming, but with the right strategies and this step-by-step checklist, you can master it—no external help required!
How to Use This Guide
SEO is a journey, not a destination. If you've ever been frustrated trying to rank your Webflow website, this guide is for you. We’ll walk through all the SEO essentials that helped our Webflow agency rise from unranked to page one in just three months. Each chapter here is packed with actionable tips. Whether you're launching a new project or optimizing an existing one, follow along to boost your organic traffic.
Already know all you need to know about SEO? Use our Webflow SEO Checklist 2024 before launching your next project! (PS - It’s free!)
1. Take Care of the SEO Basics for Webflow
Before diving into complex SEO strategies, it's crucial to get the basics right. In this chapter, we’ll cover foundational elements you need to set up on your Webflow website.
Set Up Google Search Console
Google Search Console is essential for tracking organic search activity on your website. It helps you understand how Google sees your website, detect errors, and identify the pages and keywords that are performing well.
- See best-performing pages: Which content brings in the most visitors?
- Identify website errors: Google Search Console highlights what needs fixing to enhance crawlability.
This is your starting point for understanding your site's SEO health.
Set Up Bing Webmaster Tools
Don't ignore Bing—it’s still a valuable search engine. Bing Webmaster Tools can be a great alternative or complement to Google Search Console, and with Bing driving over 1 billion searches each month, every bit counts.
Set Up Google Analytics for Webflow
Google Analytics helps you understand visitor behavior. How are people finding your website? Which pages perform best? Set up GA4 and, for Webflow users, consider Data Goat, which makes GA4 integration a breeze. It simplifies data for an easy understanding of user behavior.
Create and Submit a Sitemap in Webflow
Submitting a sitemap to search engines like Google and Bing is crucial for indexing your content. Luckily, Webflow allows you to auto-generate or manually create a sitemap. Here’s how:
- Go to Site Settings → SEO Tab → Sitemap Section.
- Toggle Auto-generate sitemap to "Yes" and publish your website.
Alternatively, write a custom sitemap.xml if you need more control.
Create a robots.txt File in Webflow
A robots.txt file tells search engines which pages to index and which to skip. You can access and edit your site's robots.txt via Webflow’s SEO tab:
- Lock pages that aren't ready for public view.
- Prevent Google from wasting crawl budget on internal search pages or duplicate content.
Disable Indexing of Your Webflow Subdomain
Webflow's "webflow.io" subdomain is handy during development, but it's crucial to disable indexing before launching to avoid duplicate content penalties. Go to Site Settings → SEO Tab → Indexing Section and toggle the switch.
2. Technical SEO for Webflow
Technical SEO ensures that search engines can easily crawl, index, and understand your website. Here’s a checklist of the top things to take care of:
Ensure Google Can Crawl Your Webflow Website
The first step to getting ranked is making sure Google can access your pages. Use Google Search Console's Index Coverage report to identify issues.
Make Your Webflow Site Accessible from One Domain
Redirect all variations of your domain (with and without "www") to a single version using a 301 redirect. Multiple domains can confuse Google and hurt your rankings.
You can use the Finsweet Webflow Extension to bulk import the 301 redirects.
Checkout the awesome tutorial on setting up 301s for big projectshttps://www.youtube.com/watch?v=kFExi_dNfr4&t=777s&ab_channel=FlowGuys by the awesome team at Flowguys.
Secure Your Webflow Website with HTTPS
Security is a key ranking factor, and having an HTTPS site is a must. When launching your site, ensure HTTPS is enabled for better ranking potential.
Optimize Your Page Speed in Webflow
Webflow already helps optimize page speed with clean code, but you can improve further:
- Compress images: Convert them to WebP format using Webflow’s built-in tool.
- Use PageSpeed Insights: Analyze load times and make adjustments accordingly.
3. Keyword Research and Content Strategy for Webflow SEO
Keyword research forms the backbone of your SEO. Target the right keywords, and your site will attract the right audience.
Find Keywords to Target for Webflow SEO
When building pages, you should always start with keyword research. Tools like Ahrefs, Ubersuggest, and Semrush are excellent for finding what people are searching for. For example:
- Use Ubersuggest to find long-tail keywords like "how to optimize a Webflow website before launch" that align with user search intent.
- Analyze competitors to see which keywords drive traffic to them.
Assess Search Intent for SEO in Webflow
When targeting keywords, think about the “why” behind the search. Are users looking for information, or are they ready to buy? Aligning your content with user intent will help you rank better.
4. Content Management in Webflow
Content is king, and managing it well can make or break your SEO strategy.
Understand Your Audience for Effective Webflow SEO
To create engaging content, know who you’re speaking to. Research forums like Reddit and communities like Slack or Discord to see what your target audience is discussing. Address these questions on your website.
Create a Heading Hierarchy for Webflow CMS SEO
A well-structured content hierarchy (H1 to H6 tags) helps Google understand your content. Webflow makes creating headings simple, and the results are clean, responsive, and SEO-friendly.
Write Compelling Copy for Webflow Blog SEO
A captivating headline is what gets people to click. Start with a catchy title, write an engaging intro, and deliver on the promise of your headline throughout the article. Tools like Hemingway and Jasper AI can assist, but remember that authentic, human content will always perform best.
5. On-Page SEO Optimization for Webflow
On-page SEO involves optimizing individual web pages to rank higher and earn more traffic.
Add SEO Titles and Meta Descriptions in Webflow
SEO titles and meta descriptions tell search engines and users what your page is about. Here's what makes a great meta title:
- Stick to 60 characters.
- Include the main keyword.
- Make it engaging.
Meta descriptions should also be written with a keyword focus and a call to action.
Optimize URLs for Webflow SEO
URL structure matters for both SEO and user experience. Make them short, descriptive, and reflective of the page title:
- Example: Instead of “www.yourwebsite.com/p=12345”, use “www.yourwebsite.com/webflow-seo-guide”.
Add Alt Tags to All Images for Better SEO in Webflow
Every image on your website should have an alt tag. It describes the image content to Google, which improves accessibility and boosts SEO.
Add Internal and External Links in Webflow
Internal linking keeps users engaged with your site longer by pointing them to related content. It also helps Google understand the relationship between your pages. External links add credibility, but make sure they open in a new tab to retain visitors.
6. How to Optimize Your Webflow Website Before Launch
Before going live, there are a few last-minute optimizations you should consider:
Check for Broken Links on Your Webflow Site
Use a tool like Screaming Frog to scan for broken links and fix them. Broken links hurt both user experience and SEO.
Perform a Final Mobile-Friendliness Test for Webflow
With more than 60% of searches happening on mobile, your site needs to look great on every device. Use Webflow’s responsive design features to ensure a seamless experience across devices.
Optimize for Core Web Vitals in Webflow
Core Web Vitals (such as page loading speed and interactivity) are essential for a good user experience. Ensure your Webflow site meets or exceeds these standards before launch.
7. Ongoing SEO Maintenance for Your Webflow Site
SEO doesn’t stop once you launch. Here are some key actions to keep your website ranking high:
Content Updates and Blogging for Webflow SEO
Create fresh, helpful content regularly. Blogging about trending topics like “Webflow SEO best practices 2024” or “How to optimize your Webflow site for mobile” keeps your site relevant.
Analyze and Iterate Your Webflow SEO Strategy
Use Google Analytics and Search Console data to see what’s working and where you can improve. If certain pages are performing well, find out why and apply those learnings across your site.
Monitor Webflow SEO Rankings
Keep track of your rankings for your primary keywords. Use tools like Ahrefs or SEMrush to monitor your progress and make data-driven decisions.
8. Advanced SEO Strategies for Webflow 2024
Schema Markup for Webflow SEO
Schema markup helps Google understand your content better and can lead to rich snippets. Adding structured data to your Webflow pages can make your listings more attractive on SERPs.
Leverage Local SEO for Your Webflow Agency
If your agency targets specific regions, ensure your Webflow site is optimized
for local SEO. Include relevant city or region names in your content and optimize your Google My Business profile.
Conclusion
SEO is a long-term investment. It's not enough to do it once and move on; you need to constantly update and improve. This comprehensive guide gives you all the actionable steps you need to optimize your Webflow website in 2024, from technical SEO to advanced strategies.
By following these best practices, you’ll be well on your way to ranking your Webflow site on the first page of Google, just like we did. So get started today—optimize, iterate, and watch your organic traffic grow!