Webflow: How to Make a CTA Button Outside of the Menu
Ballistic Content Team
Introduction
Welcome to the ultimate Webflow SEO guide for 2024! Whether you're a designer, developer, or business owner, SEO is crucial to getting your website noticed. This guide will help you optimize your Webflow website to rank on the first page of Google, covering technical SEO, keyword research, and everything in between. SEO can be overwhelming, but with the right strategies and this step-by-step checklist, you can master it—no external help required!
How to Use This Guide
SEO is a journey, not a destination. If you've ever been frustrated trying to rank your Webflow website, this guide is for you. We’ll walk through all the SEO essentials that helped our Webflow agency rise from unranked to page one in just three months. Each chapter here is packed with actionable tips. Whether you're launching a new project or optimizing an existing one, follow along to boost your organic traffic.
Already know all you need to know about SEO? Use our Webflow SEO Checklist 2024 before launching your next project! (PS - It’s free!)
Before diving into complex SEO strategies, it's crucial to get the basics right. In this chapter, we’ll cover foundational elements you need to set up on your Webflow website.
Google Search Console is essential for tracking organic search activity on your website. It helps you understand how Google sees your website, detect errors, and identify the pages and keywords that are performing well.
This is your starting point for understanding your site's SEO health.
Don't ignore Bing—it’s still a valuable search engine. Bing Webmaster Tools can be a great alternative or complement to Google Search Console, and with Bing driving over 1 billion searches each month, every bit counts.
Google Analytics helps you understand visitor behavior. How are people finding your website? Which pages perform best? Set up GA4 and, for Webflow users, consider Data Goat, which makes GA4 integration a breeze. It simplifies data for an easy understanding of user behavior.
Submitting a sitemap to search engines like Google and Bing is crucial for indexing your content. Luckily, Webflow allows you to auto-generate or manually create a sitemap. Here’s how:
Alternatively, write a custom sitemap.xml if you need more control.
A robots.txt file tells search engines which pages to index and which to skip. You can access and edit your site's robots.txt via Webflow’s SEO tab:
Webflow's "webflow.io" subdomain is handy during development, but it's crucial to disable indexing before launching to avoid duplicate content penalties. Go to Site Settings → SEO Tab → Indexing Section and toggle the switch.
Technical SEO ensures that search engines can easily crawl, index, and understand your website. Here’s a checklist of the top things to take care of:
The first step to getting ranked is making sure Google can access your pages. Use Google Search Console's Index Coverage report to identify issues.
Redirect all variations of your domain (with and without "www") to a single version using a 301 redirect. Multiple domains can confuse Google and hurt your rankings.
You can use the Finsweet Webflow Extension to bulk import the 301 redirects.
Checkout the awesome tutorial on setting up 301s for big projectshttps://www.youtube.com/watch?v=kFExi_dNfr4&t=777s&ab_channel=FlowGuys by the awesome team at Flowguys.
Security is a key ranking factor, and having an HTTPS site is a must. When launching your site, ensure HTTPS is enabled for better ranking potential.
Webflow already helps optimize page speed with clean code, but you can improve further:
Keyword research forms the backbone of your SEO. Target the right keywords, and your site will attract the right audience.
When building pages, you should always start with keyword research. Tools like Ahrefs, Ubersuggest, and Semrush are excellent for finding what people are searching for. For example:
When targeting keywords, think about the “why” behind the search. Are users looking for information, or are they ready to buy? Aligning your content with user intent will help you rank better.
Content is king, and managing it well can make or break your SEO strategy.
To create engaging content, know who you’re speaking to. Research forums like Reddit and communities like Slack or Discord to see what your target audience is discussing. Address these questions on your website.
A well-structured content hierarchy (H1 to H6 tags) helps Google understand your content. Webflow makes creating headings simple, and the results are clean, responsive, and SEO-friendly.
A captivating headline is what gets people to click. Start with a catchy title, write an engaging intro, and deliver on the promise of your headline throughout the article. Tools like Hemingway and Jasper AI can assist, but remember that authentic, human content will always perform best.
On-page SEO involves optimizing individual web pages to rank higher and earn more traffic.
SEO titles and meta descriptions tell search engines and users what your page is about. Here's what makes a great meta title:
Meta descriptions should also be written with a keyword focus and a call to action.
URL structure matters for both SEO and user experience. Make them short, descriptive, and reflective of the page title:
Every image on your website should have an alt tag. It describes the image content to Google, which improves accessibility and boosts SEO.
Internal linking keeps users engaged with your site longer by pointing them to related content. It also helps Google understand the relationship between your pages. External links add credibility, but make sure they open in a new tab to retain visitors.
Before going live, there are a few last-minute optimizations you should consider:
Use a tool like Screaming Frog to scan for broken links and fix them. Broken links hurt both user experience and SEO.
With more than 60% of searches happening on mobile, your site needs to look great on every device. Use Webflow’s responsive design features to ensure a seamless experience across devices.
Core Web Vitals (such as page loading speed and interactivity) are essential for a good user experience. Ensure your Webflow site meets or exceeds these standards before launch.
SEO doesn’t stop once you launch. Here are some key actions to keep your website ranking high:
Create fresh, helpful content regularly. Blogging about trending topics like “Webflow SEO best practices 2024” or “How to optimize your Webflow site for mobile” keeps your site relevant.
Use Google Analytics and Search Console data to see what’s working and where you can improve. If certain pages are performing well, find out why and apply those learnings across your site.
Keep track of your rankings for your primary keywords. Use tools like Ahrefs or SEMrush to monitor your progress and make data-driven decisions.
Schema markup helps Google understand your content better and can lead to rich snippets. Adding structured data to your Webflow pages can make your listings more attractive on SERPs.
If your agency targets specific regions, ensure your Webflow site is optimized
for local SEO. Include relevant city or region names in your content and optimize your Google My Business profile.
SEO is a long-term investment. It's not enough to do it once and move on; you need to constantly update and improve. This comprehensive guide gives you all the actionable steps you need to optimize your Webflow website in 2024, from technical SEO to advanced strategies.
By following these best practices, you’ll be well on your way to ranking your Webflow site on the first page of Google, just like we did. So get started today—optimize, iterate, and watch your organic traffic grow!
Yes, WordPress to Webflow migration is possible for users seeking an all-in-one solution. Webflow eliminates the need for plugins and provides built-in hosting, SEO, and CMS.
Yes. Webflow offers:
Elementor requires plugins like Yoast or RankMath to match Webflow’s SEO capabilities.
Both workflows cater to different needs:
Absolutely! With tools like the Figma to Webflow plugin and the Webflow Figma Integration, you can import your Figma prototypes to Webflow interactions seamlessly.
Key Features of Figma to Webflow:
Yes, Elementor Pro is worth it for WordPress users who need advanced design capabilities and integration with plugins like WooCommerce, Yoast SEO, and RankMath. For those transitioning from Figma to WordPress Elementor, its ease of use makes it a popular choice.
Elementor Pro Pricing starts at $59/year for the Essential Plan (1 website). Other plans include:
Additional Costs:
Webflow is a standalone website builder offering pixel-perfect customisation and built-in hosting, SEO tools, and a robust CMS. Elementor, on the other hand, is a WordPress plugin designed for beginners and budget-conscious users, known for its drag-and-drop simplicity and wide array of pre-built templates and widgets.
Key Differences: